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Teknologisk innovation är en grundpelare i New Balance’s filosofi. Varumärket var bland de första att introducera ergonomiskt designade sulor som minskar belastningen på fötter och leder. De utvecklar kontinuerligt egna teknologier, till exempel:

Fresh Foam – unikt stötdämpande material som ger maximal komfort och energiåtergivning vid löpning och promenader.
FuelCell – avancerad mellansula framtagen för att optimera framdrivningen och ge snabbare avstamp, särskilt uppskattad av tävlingslöpare.
NDurance – extra slitstarkt yttermaterial som förlänger skornas livslängd även vid intensiv användning på hårda underlag.

New Balance särskiljer sig också genom att erbjuda skor i flera bredder, vilket gör det möjligt för användare med olika fotformer att hitta perfekt passform – en stor fördel jämfört med många konkurrenter. Tillverkaren är även starkt engagerad i hållbarhet, med satsningar på återvunna material och grönare produktionsprocesser.

Varumärkets nyckelprodukter omfattar:

Löparskor: Fresh Foam- och FuelCell-serierna för såväl motionärer som elitlöpare.
Vardags- och livsstilsskor: Ikoniska 574 och 997, uppskattade för sin stilrena design och bekväma passform.
Träningskläder: Funktionella och stilrena plagg lämpade för gym, löpning och vardagsbruk.
Walking-skor: Extra stötdämpande modeller perfekta för långa promenader, arbete eller rehabilitering.

Sammanfattningsvis erbjuder New Balance tekniskt avancerade, bekväma och hållbara produkter. Oavsett om du är en prestationsinriktad idrottare, hälsoentusiast eller söker bekväma skor för vardagen, finns innovativa lösningar som gör New Balance till ett oumbärligt val för många användare.

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New Balance är ett ikoniskt varumärke inom sport- och fritidsskor samt träningskläder, känt världen över för sin kombination av innovation, komfort och kvalitet. Företaget grundades 1906 i Boston, USA, och ägs fortfarande till stor del privat vilket möjliggör stort fokus på långsiktig kvalitet och hållbarhet snarare än snabba modetrender. En särskild styrka hos New Balance är dess fortsatta tillverkning i både Storbritannien och USA – något som är ovanligt bland globalt etablerade sportmärken. Detta garanterar hög standard i materialval och produktion samt extra noggrann kvalitetskontroll.

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